Freelance work: Sportsmed NQ
Working in product marketing day in, day out is great - but I wanted to stretch my wings a bit and get experience with small businesses. I love helping SMB's transform their thinking through how to grow their business with digital marketing. Sportsmed NQ engaged me to create a comprehensive digital strategy. The strategy covered: new website content, SEO audit, content marketing plan, newsletter creation, social media strategy and execution, and the development of a new brand.
I developed the new site architecture and created relevant SEO-driven content. Over a 9-month period I worked to execute the digital strategy to transform their brand.