pmm consulting services

10+ years in B2B product marketing for companies from seed to scale-ups at SafetyCulture, Atlassian, Qwilr.

Fractional PMM services

full or half day rates

Strategy, leadership and coaching.

Hire an experienced leader without the risk of a full-time hire or as an interim solution.

Best suited to:

  • Companies with junior hires who don’t have the time to manage and upskill the marketing team

  • Companies without marketing expertise and want an internal strategic partner without a full-time hire

  • An interim leader who can assist in building a full-stack B2B marketing team (from someone who has interviewed and hired for most B2B marketing disciplines)

  • A strategic leader who can create a GTM strategy with existing resources

Strategy and project execution.

Work with me to tackle key problems in the business. Best suited to:

  • Startups who need help with strategy and also need someone to execute on specific projects or work within the business in full or half day increments.

  • Projects include:

  • Ideal Customer Profile (ICP) identification to align the company and streamline decisions

  • Buyer persona development (who buys and not just uses your product)

  • Understanding the buyers journey

  • GTM strategy, planning, and team workshops

  • Product launch strategy and execution

  • Sales enablement collateral (competitor comparisons, sales pitch decks to help sales sell more consistently)

  • Company narrative design (the story you tell externally to investors and customers)

  • Product landing pages

  • Website journey development (ensuring your website is fit to convert)

  • Positioning testing

  • Value proposition design

  • Product marketing processes, and engagement models with stakeholders

PMM consulting

full or half day rates

project-based fees

workshops & advising

Option Three

early-stage PMM coaching

Option four

Guidance on GTM decisions.

Sense check GTM strategy and decisions, or book in for custom-made workshops.

Best suited to:

  • Startups that prefer to upskill their team but work with guided expertise

  • Startups that need to bounce approaches and ideas with an expert

  • Startups that want to fast-track projects with tried and tested approaches and blueprints to ICP development, buyer persona research, landing page design, product launches, sales enablement and more

Career and project guidance for first-time PMMs.

Product marketers often feel burnt out, under appreciated, unconfident, and struggle to see the impact of their work.

First-time product marketers looking for:

  • Guidance and upskilling in product marketing craft

  • Practical advice with examples on how to approach specific product marketing areas

  • Help navigating the tricky sphere of levelling up to more strategic work vs being the ‘anything and everything role’

  • Help navigating stakeholder collaborations with product management, sales, CEO/executive team, customer success and more

Greg, Head of Product @ Jumbo (now at Canva)

“We brought Tania in to help level up our Product Marketing department. The product marketing function was created by a team of digital marketers who were self-taught but very capable. Our goal was to speed up the team's learning and provide some takeaways to help solve B2B sales and marketing issues. With Tania's expert coaching, we identified areas of opportunity and went through some practical exercises that we could implement immediately to improve our sales enablement and go-to-market strategies. After 8 weeks with her, we learned more than we had in the previous 6 months on our own! I highly recommend contacting Tania if you need help with Product Marketing!”

Alexandra, Brand & Campaigns Lead @ Immutable

“Tania was instrumental in helping me set up our Product Marketing strategy during my time at :Different. As a new function for the business - and for me as a marketer - Tania was incredibly helpful at guiding me through basic Product Marketing practices and setting up foundational plans which we were able to implement immediately This allowed us to work better with our Product teams and deliver and measure tangible results.”

Reach out for a chat

Tired of wasting time on launches and marketing tactics that don’t work? Work with me to build the foundation of your GTM strategy with a methodical and research-based approach.